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DIGITAL MARKETING RESOURCES

You’ll find hundreds of digital marketing resources and tools online. Here are some of the best and most useful sites for keyword research, best practices, latest trends, tips, tools, and industry news. Some of the tools are free, others are paid, and others are free with limited access. 


Ahrefs

A paid subscription gives you access to a variety of SEO tools for competitive analysis, keyword research, backlink research, content research, rank tracking, and web monitoring.

Answer the Public

Get up to 3 search insights per day with the free plan. Also has a paid subscription. This is great for generating content ideas. Just enter your keywords and receive auto suggest results provided by Google and Bing with questions related to your keywords.

Copyblogger

Great blog with the latest tips and best practices for copywriting, content marketing, blogs, social media, and more. They also have some free guides and paid training.

Google Analytics

Web analytics service provided by Google that tracks and reports website traffic. It gives you insight into how people find and use your site, so you can learn more about your visitors and their interactions.

Google Keyword Planner

This is part of the Google Ads platform, so it's designed as a paid search tool, but it's also extremely useful for SEO keyword research. It doesn't cost anything to use the tool.

Google Search Console

This free tool helps you monitor, maintain, and troubleshoot your website's presence in the search results on Google. It can help you understand and improve how Google looks at your site.

Google Webmaster Central

Blog with official news and updates from Google about crawling and indexing sites. These are technical articles about robots.txt, JavaScript, AMP, structured data, mobile first, and other topics.

Google Webmasters SEO Mythbusting

Informative video series with developers and other experts discussing common misconceptions and important topics about technical SEO. Each video is from 5 to 20 minutes. 

Marketing Land

Get marketing news and management insights from thought leaders and industry experts. This daily publication covers all aspects of the digital marketing industry.


Moz

They offer some free SEO tools and an informative blog focused on a variety of SEO topics with instructions and tips. Whiteboard Fridays are their flagship video content series.

Problogger

Get blogging advice, tips, tutorials, and the latest trends to help you create and grow your blog. Offers helpful information about how to start a blog and how to create great content.

Search Engine Land

Provides the latest news on search engines, SEO, SEM, and other digital marketing topics. Daily updates on breaking stories, industry trends, and feature announcements. 

Search Engine Journal

Read search engine news, guides, and how to articles from marketing experts, both independent and in-house. Topics include SEO, PPC, social media, and content marketing.

Search Engine Roundtable

Provides reports on the most interesting threads taking place in the online SEM (search engine marketing) forums. The majority of the topics are about SEM.

Search Engine Watch

News, information, and tips about search engines and search engine marketing. Includes topics like SEO, PPC, and analytics.

SEMrush

Offers paid solutions for SEO, PPC, content, social media and competitive research. Good digital marketing blog with a variety of topics.

Smart Insights

This blog has daily advice and updates about digital marketing topics. Also offers some free guides and resources. Others require a paid membership.

Social Media Examiner

Publishes online magazines, blogs, and podcasts about how businesses can use social media marketing to connect with customers, generate awareness, and increase sales.

Ubersuggest

This is a great free tool provided by Neil Patel. You can use it for keyword suggestions, content ideas, backlink data and get insights on what’s working for your competitors. 

Yoast

Blog topics include content SEO, technical SEO, analytics, eCommerce, and WordPress. Offers paid plugins for WordPress.