PPC MANAGEMENT SERVICES
Pay. Per. Click.
WHAT IS PPC?
PPC stands for pay per click and is also referred to as paid media, PPC advertising, and PPC marketing. It’s paid internet advertising and advertisers pay when people click on their ads. The goal of these ads is to get people to click through to your website, so you are essentially buying website traffic. With PPC, you can display ads in the most relevant places at the most relevant times for your most relevant target market. Types of PPC ads include search, display, retargeting (aka remarketing), social media, mobile, video, shopping. Google Ads is the most popular name in PPC, but there are many others like Microsoft Advertising (formerly Bing Ads), Facebook Ads, Twitter Ads, and LinkedIn Ads.
WHY IS PPC IMPORTANT?
33% of people click on a paid search ad because it directly answers their search query.
Paid search ads increase brand awareness by 80%.
Over 45% of clicks go to the top 3 paid ads on the search results page.
On average, most businesses see a 200% ROI when purchasing Google Ads.
65% of buyer intent keywords are paid clicks.
Over 50% of paid clicks are from mobile devices.
On average, businesses make $3.00 for every $1.60 spent on Google Ads.
40% of businesses want to increase their PPC budget.
46% of people can’t tell the difference between the paid and organic results.
Around 300,000 mobile apps show Google Mobile Ads.
Pay per click advertising is a legitimate option for immediate search engine visibility, but just throwing money at Google Ads isn’t good enough. The PPC industry is highly competitive and requires a special mix of marketing savvy and analytical ingenuity. If done right, PPC can increase quality traffic to your website and increase your sales. It's a great way to build your brand and you can easily track your ROI.
Our PPC campaigns are fine-tuned to affordably drive quality inbound leads as efficiently as possible. We develop effective PPC marketing and keyword content to attract targeted consumers, and then we track those consumers through your sales process. Our high performance PPC campaigns are capable of generating superior ROI, so you’ll receive more sales at a lower per-unit cost.
We are able to optimize dozens of variables to help maximize the performance of the PPC campaigns we manage, including keywords, bids, time and day of the week, prospect location, ad copy, mobile vs. desktop, which pages to send traffic to, and many other factors.
We work hard to ensure your Google Ads budget is as productive as possible.
PUT OUR PPC SERVICES TO WORK FOR YOU!
Our pay-per-click services can help you grow your business online. We can also handle any of your other internet marketing service needs, including SEO, local SEO, content writing, social media, email marketing, web design, and consulting.