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If you’re new to the concept of digital marketing for your business, here are some easy to understand definitions for some of the most commonly asked questions.

What is Digital Marketing?

Digital marketing is all marketing efforts that are delivered through digital channels like search engines, social media, email, websites, and mobile apps. It’s how businesses connect with prospects and consumers in our digital world. Digital marketing is also referred to as online marketing, web marketing, emarketing, and internet marketing. 

What is SEO? 

SEO stands for search engine optimization and is sometimes referred to as organic SEO. These interchangeable terms all mean the same thing: optimizing your website for search engines. SEO is the process of increasing the quality and quantity of traffic to your website through organic (a.k.a. non-paid, natural, free) search engine results. 

What is Local SEO?

Local SEO stands for local search engine optimization and is also known as local business SEO and local search marketing. Local SEO is the process of getting your business found in local search queries, which include a specific location, geographical area, or ‘near me’. 

What is On Page SEO?

On page SEO is the process of optimizing web pages to rank higher and attract relevant traffic in the search engines. It includes the things you control on your website like keywords, content, internal links, external links, title tags, meta descriptions, alt text, URL structure, page load speed, and meta tags. 

What is Off Page SEO?

Off page SEO refers to the things you and others do away from your website to improve relevance, trustworthiness, and authority. It includes backlinks, social media marketing, guest blogging, linked and unlinked brand mentions, and influencer marketing.

What is Content?

Content is information made available by your website or other platforms. Popular types of content include videos, infographics, checklists, web pages, social media posts, emails, blogs, ebooks, white papers, podcasts, case studies, gifs, and memes.

What is Content Marketing?

Content marketing is the process of creating and sharing valuable, relevant, and consistent content online to attract a target audience to a brand-owned destination like your website.

What is SEO Content?

SEO content is optimized content that’s created to drive search engine traffic to your website. It’s part of on-page SEO and includes keyword strategy, writing, and structuring of content on your website. SEO content is written for humans first and search engines second, so it grabs the attention of the search engines and satisfies user intent. 

What is Quality Content?

Quality content is unique, specific, valuable, shareable, and optimized. It is not mass-produced or outsourced on lots of other sites. Quality content gives your visitors a good user experience while achieving your marketing objectives and ranking well in Google.

What is PPC?

PPC stands for pay per click and is also referred to as paid media, PPC advertising, and PPC marketing. It’s paid internet advertising and advertisers pay when people click on their ads. The goal of these ads is to get people to click through to your website.

What is Social Media Marketing?

Social media marketing is the process of getting traffic to your website, increasing brand visibility, building relationships, and communicating with potential customers through social media channels like Facebook, Twitter, LinkedIn, Instagram, and Pinterest. 

What is a Responsive Website?

A responsive website is a website that looks and functions great on any device whether it’s desktop, mobile, or tablet. Responsive websites provide a smooth and seamless user experience and can help you improve your search engine rankings.